Macro vs micro trends how to#

They are the most active, diverse and appearing very fast one after another. Micro-trends are the “nephews” of megatrends and “children” of Macro-trends. Those who understand today what could be commonplace tomorrow can take an important step towards the present and thereby pave the way into the future.” – Nils Müller, founder & CEO of TRENDONE

They organise, support and create transparency for the developments and innovations of the 21st century. “Micro-trends are at the core of all our trend services and remain true to their format. You can see an extended list of megatrends here. Identifying them acts as a starting point in trend spotting as most of the other trends came as a response to this category. This kind of tendencies cannot be stopped or influenced easily, but it’s possible – and advised – to respond to them.Īs it was mentioned in a previous post, megatrends are the ones dictating the lead, showing us the bigger picture. Examples of these trends are demographic changes, urbanization, climate change, advance in technology and so on. These events mostly occur as a reaction to the behavior and activities done by people in the last century but also more recently. Megatrends events that occur over a longer period of time and of which we can be sure about, influencing all the aspects of life. Therefore, the intention of this article is to get you familiar with the main three types of trends.

Macro vs micro trends how to#

The name already says much about them, but understanding perfectly what each of them mean is fundamental for knowing how to deal with trends. There are three way to classify trends, and those are mega, macro and micro trends.

Categorizing trends / Mega, Macro, Micro, Fads.